About Leap Venture Studio

The Leap Venture Studio is the first pet care-specific startup accelerator program. The Leap Venture Studio represents Mars Pet Care and MFA’s commitment to improving the lives of pets and their owners through science, technology and innovation. We look to work with innovative companies that are producing industry-disrupting products and services.

Each three-month, LA based Studio programs consists of six companies. We begin with a product and brand assessment that identifies each company’s strategic needs. Once identified, we create an individualized impact plan for each business. The Venture Studio is supported by R/GA, a world-class services platform that connects our startups to award-winning strategists, technologists, designers and consultants. The combined networks and  resources of R/GA, Mars Petcare (Kinship) and Michelson Found Animals, makes the Leap Venture Studio the most effective startup accelerator in the pet industry.

The Leap Venture Studio culminates in a live-pitch event where Studio companies pitch to investors, industry leaders and the LA startup community. 

Does your business have what it takes to be in the next cohort?

Application & Timeline

SEP 15, 2019
OCT 31, 2019
DEC 2, 2019
FEB 10, 2020
MAY 7, 2020

SEP 15, 2019

Applications Open

OCT 31, 2019

Applications Close

DEC 2, 2019

Decisions Made

FEB 10, 2020

Program Starts

MAY 7, 2020

Demo Day


Hear what the Leap Venture Studio Alumni have to say and learn about the first two cohorts below!

2018 Cohort 


AnimalBiome provides non-invasive diagnostics and microbiome restoration for healthier pets


CuidaMiMascota connects pet owners with trusted pet sitters that offer cage-free, safe and cost-effective care in Latin America

Lacuna Diagnostics

Lacuna Diagnostics offers digital pathology services for the veterinary market, reducing diagnosis time from days to minutes


MixLab is a modern veterinary compounding pharmacy that creates personalized medicines and wellness products for pets

Pet Plate

PetPlate is an online subscription service that delivers freshly-cooked, vet-designed, human-grade dog food right to your door

Wild Earth

Wild Earth is a biotech startup developing clean and sustainable gourmet pet food from fungi

2019 Cohort 


Barkibu helps pet parents understand their pet’s health and navigate them to the appropriate care through an AI-powered pet health platform.


Jiminy’s replaces animal protein with cricket protein, creating a line of sustainable pet food.

Pet Releaf

Pet Releaf is redefining what healthy means for pets through the power of hemp.

Shameless Pets

Shameless Pets works to reduce the environmental impact of pet food through their nutritional, upcycled treats.


Sniffspot’s marketplace platform connects owners to different outdoor locations, unlocking new spaces for pets.


Smalls makes human grade food for cats that leaves the fillers and mystery ingredients behind.

Leap Venture Studio Partners