BarkibuBarkibu helps pet parents understand their pet's health and navigate them to the appropriate care through an AI-powered pet health platform.
Jiminy’sJiminy’s replaces animal protein with cricket protein, creating a line of sustainable pet food.
Shameless PetsShameless Pets works to reduce the environmental impact of pet food through their nutritional, upcycled treats.
SniffspotSniffspot’s marketplace platform connects owners to different outdoor locations, unlocking new spaces for pets.
A smarter world for pets and their people starts here
Mars Petcare (Kinship), a global leader in pet nutrition and health care, and Michelson Found Animals Foundation, a non-profit dedicated to keeping animals in their homes, have partnered to launch the first startup-centric accelerator program built to springboard innovation in the growing pet ecosystem.
About Leap Venture Studio
Leap Venture Studio represents Mars Petcare’s (Kinship’s) commitment to leveraging a wide spectrum of products and services to make “A Better World for Pets™.” For Michelson Found Animals, a non-profit with programs ranging from a free national microchip registry, adoption services to animal welfare advocacy, it’s an opportunity to support their mission of “Saving Pets, Enriching Lives.”
How it works
Each program consists of six companies, which may receive up to $200k in investment. The startups’ engagement begins with a product and brand assessment, during which companies’ strategic needs are identified to inform a product/market impact plan.
A customized team of R/GA’s award-winning strategists, technologists, designers, and consultants will then collaborate with the company to help execute this plan and preparing them for future milestones including fundraising, pitching, and business development. Founders will also have access to mentors and resources from the Mars Petcare (Kinship) and Michelson Found Animals teams and their extended networks.
The program concludes with a Demo Event where founders have the opportunity to pitch to industry leaders, investors, and the Los Angeles startup community. We are always looking for innovative companies, and encourage founders to apply throughout the year.
The program will provide founders with unprecedented access to industry leaders and mentors across the pet and technology ecosystem, and conclude with the opportunity to secure funding from investors within Mars Petcare (Kinship), Michelson Found Animals, and the broader venture capital community. Activities will be headquartered in at R/GA’s offices in Los Angeles, California.
Areas of Interest
- Pet Nutrition and Fitness
- Pet Health and Medical
- Pet Diagnostics
- Solutions, Platforms, and Services for Pet Owners and Vets
- AI/Machine Learning
- Advanced Analytics
- Connected Products and Spaces
- Oct 01 2018Applications Open
- Dec 07 2018Application Deadline
- Jan 31 2019Selected Companies Notified
- Mar 04 2019Program Begins
- May 21 2019Demo Day
Introducing Leap Venture Academy
Leap Venture Academy connects pet care entrepreneurs with the resources they need to create innovative products and expand their businesses in the fast growing pet industry. Our goal is to engage with startups regularly and connect them to educational and networking opportunities, potential mentors, advisors, partners, and investors.
Events are free and open to the public.